How To Register A Logo Name In Va

Each trademark yous file incurs a separate application fee. For example, if you wish to trademark your business name, your logo, and a product proper noun, yous will pay the application fee iii times. Additionally, you might be subject to greater legal fees if y'all've chosen to work with an attorney on acme of the filing fee with the trademark role.

At this bespeak it might make sense to combine filings. If you brandish your company name along with your logo, wouldn't filing them together relieve y'all fourth dimension and money? Later all, you'd and so but have to file ii applications and therefore pay just two fees, rather than iii.

Do not let this shortcut tempt you. If a trademark chaser suggest you do this, walk away immediately – they're giving terrible legal advice.

Combining applications for trademark registration might appear bonny, but information technology volition but damage your ability to protect your intellectual holding in the long run. You almost assuredly want to trademark your logo and proper noun separately.

Each application covers one attribute

Permit's say you lot did take this horrible advice and filed your name and logo equally one application. The USPTO has canonical your application, so congratulations. Y'all now own the trademark–to your combined name and logo.

Don't think you tin split these two elements. Considering you filed them in the same application, the USPTO sees just one trademark. You don't ain the federal trademark rights to the name past itself, or the logo past itself. You only own the trademark rights to the proper name and logo displayed together as a single unit of measurement.

This might piece of work well enough for you if you lot always employ your name in conjunction with your logo. If another company tried to register your proper noun every bit a trademark, you might have a case to object. Merely one matter is for certain:

You will never have the same rights as if you filed the federal trademark for the name and logo separately.

You are filing trademark applications to protect your rights. Why would you accept a step that blatantly reduces those exclusive rights for your small business?

When trademarking a name and logo at the aforementioned time becomes a problem

Companies change logos all the time. Design changes and evolves over fourth dimension, so you volition almost certainly wish to update your logo at some betoken. What happens if your new logo doesn't include the brand proper noun? You tin forcefulness it in there, only that'due south not e'er possible. If not – where does that exit your trademark protection prospects?

At that point you must file both applications. That coin saved now becomes moot. So was cutting a few hundred dollars in expenses during trademark filing worth your while, if you lot had to spend that money down the road anyway?

There will come up a point when you accept to file separately for your proper name and logo during the application procedure with thee U.Due south. patent and trademark office. Why open your company to possible attacks on your trademark when you lot tin secure it right from the start?

Real world applications

The linked article almost changing logos features many famous brands. You might notice that many of these brands include their names in the logo, the nigh famous of which is Pepsi. Do yous recall Pepsi only registered their logo, since it included the brand name in information technology?

Of grade non.

If they had, they would only own the rights to Pepsi Cola, or just Pepsi, in the displayed grade. In other words, in 1940 they would have endemic only the trademark to Pepsi Cola when written in that calligraphic font.

PepsiCo owns trademarks on all those logos in addition to a trademark on the word Pepsi (and the phrase Pepsi Cola). Failure to register the proper noun and logo separately would limit their rights to police the apply of both the name and the logo.